The Ideabox

combats the insidious effects of fast-food culture on the health of low-income urban families by providing a cohesive and accessible program that both educates community members about nutritional lifestyles and helps them acquire healthy, organic food. HLB is a dynamic and flexible collective program that combines the products of organic food stores, co-ops, CSAs, urban and local farms with the services of nutritionists, educators, chefs, and even cooking TV shows. The goal is to create a mutually beneficial environment for all participants that engenders a large-scale turn away from the destructive reliance on fast and processed food and embraces healthy living. HLB members should receive discounts at participating stores. Increased demand for CSA and co-op membership will boost CSA popularity and lower prices. A growing membership could eventually use empty lots to establish more local organic farms like Red Hook Farm. The opportunities for growth are high.